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Branding with date 14/11/2025  EXCEL, LONDON
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Noel Edwards - AXS

Noel Edwards

Ticketing Director, AXS
United Kingdom

Noel’s two-decade long journey in tickets started right after college, in the NEC Group contact centre, working in a myriad of roles and progressing through the ranks, he found his niche in business development and played a pivotal role in the inception of The Ticket Factory. What began as a pure venue box office grew into a nationwide ticket agency.

Wanting another challenge, Noel moved on, beginning with the disruptive Artist ticketing startup CrowdSurge, which eventually merged with concert discovery platform Songkick.

Noel further expanded his horizons with a stint at Kaboodle, accumulating insights into festival dynamics and travel packages. In 2019, he returned to The NEC and led the company through a process to fold The Ticket Factory into AXS, where he works today as Ticketing Director.

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